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“The garment is the house of the body.” Under this principal Ioanna Kourbela created in 2003 the designer brand, defining her own dimension of archetypal elegance. Architectural designs that combine an essential truth with visual boldness, directing future aesthetic into the eternal now. Through an architectural approach to fashion, the designer follows and expands the movement of the body, with creations that combine simplicity and theatricality, safety and freedom.
Energy from classical and modern art, natural raw materials, polymorphic forms and lines that extend motion, create the ethereal but earthly world of Ioanna. The respect towards nature, the instinctive comprehension of traditional ideals as well as her innovative sustainability measures in fashion, constitute her unique design and expression principles.