"Yiorgos Eleftheriades is a Greek fashion designer. His singular ability has always been to construct and reveal intellectual sartorial creations. The brand’s collections have been showcased in Athens, Milan, Paris and Barcelona. The immediacy and authenticity of the clothing execution is an integral part of the designer's artistic intentions. Since the beginning of his career, Yiorgos Eleftheriades has been an innovator using natural and eco-friendly fabrics and introducing the concept of timelessness and continuity as the clothes can be convertedly worn 24/7 at any occasion emphasising a "reading" of active enterprise involving the wearer in both thought and feeling.